Supply: www.huffingtonpost.com – Monday, December 09, 2013
What do you get whilst you mix viral affiliate marketing with Hawaii's laid again standard of living? Apparently, Burt Waikiki. Burt is an extended-haired, speedo-clad, womanizing private coach from the Hawaii island of Kauai whose mission is to share his secret to balancing mind, physique and soul by using flirting with girls and lifting weights made from coconuts. Oh, and it sounds as if he saves puppies, which is sensible because why now not? Often referred to as "The Guru of Goodness," Burt is the famous person of a brand new viral advertising marketing campaign launched by way of digital agency McCann and Kauai restaurants — a chain of Hawaii-impressed health food restaurants in South Africa. The campaign's purpose is to introduce the arena to the "Kauai standard of living." This includes " wholesome eating, being active and having time to chill ," in line with Kauai's marketing manager Leanne Jefferies. "Although the islands are a long way away, there is not any excuse for us to not live by these principals in South Africa," Jefferies told AdLip.com. "Our model heritage is fun, casual and laid back. So we wished to do a fun campaign." Whereas the marketing campaign's efforts purpose at selling the island standard of living, it's clear that the videos are mostly for comedy quite than accuracy. Kauai's residents do have a very robust voice in the case of neighborhood well being and the Aloha State in truth does embody yoga , however no longer everyone has a parachute to casually land on the beach or a "palace" on the sand with pretend flower leis strewn a

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