Great information for any one who likes auto-taking part in video ads (and who doesn’t?): Facebook shall be introducing them into your feed as of this Thursday, the Wall Street Journal said today.

The very pricey ad buys—as much as $2 million per day to access the social media platform’s precious demographic, according to one report—approach a video ad of up to fifteen seconds will mechanically run when you get entry to your feed in the course of the web or sensible cellphone (although the sound, thankfully, shall be off).

Fb customers could notice a particularly-produced trailer for the brand new film Divergent as early as this Thursday.

The ad expansion, which was reportedly carefully thought to be because of fears that the advertisements would annoy customers, is anticipated to allow Facebook to get right of entry to the multi-billion buck tv promoting market. Facebook introduced the transfer previous this year, however then pissed off companies that had produced videos for the summer time when it delayed the implementation over sluggish load instances. The corporate again irked retailers when it did not offer the commercials earlier than the beginning of the vacation purchasing season.

[h/t WSJ]

[Picture via screengrab]

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