Google’s outsized ad growth offsets steep price decline

By using Alexei Oreskovic SAN FRANCISCO (Reuters) – Google Inc’s quarterly income beat Wall Boulevard’s target regardless of a sharp decline in costs for its on-line advertisements and deepening losses at Motorola, the handset-making division to be bought to China’s Lenovo. Paid clicks on Google’s online ads jumped 31 percent all through the in most cases busy vacation quarter, but the average cost per click on that marketers paid the company slid eleven %. Motorola, which Google has agreed to sell to China’s top PC maker for $2.ninety one billion, noticed running losses of $384 million within the quarter, greater than double the $152 million loss from a year prior. The Internet search large has struggled to show the unit around within the face of steep competition from Apple Inc, and the sale of the loss-making unit is considered a positive for Google.