Allstate deleted a video message from firm CEO Thomas Wilson that used to be played at the Sugar Bowl in New Orleans Thursday, a day after a person killed 14 folks and injured rankings of others in an ISIS-impressed terror attack.

Wilson’s message was also posted on the insurer’s X (previously Twitter) page however was once gone with out a explanation Saturday after it courted controversy.

“Welcome to the Allstate Sugar Bowl,” Wilson said in his video message after the sport was once delayed by using Wednesday’s attack. “Our prayers are with the victims and their households.” Wilson brought:

We additionally want to be greater collectively, through overcoming an habit to divisiveness and negativity. Join Allstate working in local communities all across The us to make bigger the sure, increase belief, and settle for folks’s imperfections and differences. Together, we win.

Wilson used to be dragged for the video, mainly via X customers with huge conservative audiences. A link to the tweet from Allstate now lands on a web page that reads, “Hmm…this web page doesn’t exist. Are Trying looking for one thing else.” The corporate didn’t explain why Wilson’s video message was once deleted.

Conservative influencer Charlie Kirk used to be among the most vocal critics of the video.

The Turning Point USA founder reposted Wilson’s message and commented, “A jihadist killed and maimed dozens of innocent Americans in a hate-fueled rampage, and the CEO of Allstate thinks Americans looking at the Sugar Bowl want a lecture from him on overcoming “an habit to divisiveness and negativity?” Absolutely now not!!”

A jihadist killed and maimed dozens of innocent Americans in a hate-fueled rampage, and the CEO of Allstate thinks Americans watching the Sugar Bowl want a lecture from him on overcoming “an habit to divisiveness and negativity?”

Absolutely not!! %twitter.com/CuyOYoz1mg

— Charlie Kirk (@charliekirk11) January 2, 2025

Kirk used to be now not on my own in ripping Allstate and Wilson for the since-deleted post-terror attack message:

AllState’s fool CEO told us earlier than the Sugar Bowl that we all wanted to be less divisive and negative after an ISIS terrorist killed 14 innocent individuals in cold blood. Really. How about just condemning terrorism, you moron? p.c.twitter.com/Yxljkj54ND

— Clay Travis (@ClayTravis) January four, 2025

I heard:

There was no televised National Anthem for Sugar Bowl the day prior to this.

As an alternative a DEI message by @Allstate CEO.

Woke is a joke.

— Brett Favre (@BrettFavre) January four, 2025

Dear @Allstate
It’s NOT “the differences between Americans” that’s the issue! The homicide of 15 Americans was once due to Islamic Fundamentalism.
Say it…
“Islamic Fundamentalism.”

— Rob Schneider (@RobSchneider) January 4, 2025

It was once a terrorist attack towards harmless Americans. Eventually depend, 15 folks lost their lives, many more injured, and households without end devastated. @Allstate owes all these instantly impacted a sincere apology for this foolishness.
This is 2025. Corporate The usa must… https://t.co/nhMKwHcwkl

— Rep. Jason Zachary (@JasonZacharyTN) January 3, 2025

I don’t understand if I’ve seen a worse corporate PR commentary in my lifestyles. As a substitute of taking a stand in opposition to terrorism, @Allstate chose to make their statement about “imperfections and divisiveness”. Every other model destroyed by means of woke liberals

percenttwitter.com/qx01x0l7pH

— Dan (@ToTheBreakOfDan) January 3, 2025

Have you cancelled your Allstate insurance but?

Allstate went woke, they must now go broke.

— Nick Adams (@NickAdamsinUSA) January 4, 2025

Became on the Notre Dame – Georgia recreation for it initially this ridiculous propaganda from @Allstate on the day prior to this’s terrorist attack:

“We need to overcome an dependancy to divisiveness and negativity… & accept folks’s imperfections and variations”??!!!

You’re JOKING. %twitter.com/Xiwdek3BoP

— Isabel Brown (@theisabelb) January 2, 2025

Switched from AllState to State Farm as of late.

— Rise up Barbie (@DefiyantlyFree) January four, 2025

We shouldn’t have a lecture from the CEO of Allstate prior to the Sugar Bowl.

It wasn’t divisive except you got on TV

New Orleans, Bourbon Street %twitter.com/xdx7iAIaXX

— Sarah Sansoni (@sarahsansoni) January three, 2025

You could’t “positivity” your self away from evil. You have to confront it head on. American citizens ARE uniting round this point. Get with the program, Tom.

— Chris Worman (@CA_Worman) January 2, 2025

This could be the most braindead, tone deaf CEO pontification of all time. Screw you, Tom. And screw you, @Allstate https://t.co/rN1ED20eQB

— Shoff (@Voluntoldyaso) January 2, 2025

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The submit AllState Removes Post of CEO’s Video Message on New Orleans Terror After Main Outrage first appeared on Mediaite.