In this Thursday, Oct. 10, 2013 photo, insurance broker Jeff Lindstrom, right, meets with Brandi and Darren Litchfield to discuss health insurance plan options, at their home in the Seattle suburb of Bothell, Wash. Darren works for a startup company that doesn't yet offer an employee insurance plan, so they invited Lindstrom to outline the options of different healthcare plans that he offers as a broker. (AP Photo/Ted S. Warren)This month's glitch-stuffed rollout of the medical health insurance marketplaces created by means of federal legislation is a business opportunity for brokers and dealers, however regulators warn that it also opened the door for many who would seek to line their pockets by way of misleading shoppers.