CNN’s new morning exhibit, CNN This Morning, officially launched on Nov. 1st to brutally lackluster ratings.
Regardless of substantial promotion and an all-big name trio of latest hosts, the debut of the new exhibit was once in fact down from the latest average of New Day, its scores-challenged predecessor.
CNN This Morning on Tuesday drew 387,000 whole viewers and 71,000 viewers inside the advertiser-coveted 25-54 age demographic.
That was once down from the 404,000 whole viewers and 78,000 demo viewers CNN’s New Day averaged in October. CNN This Morning changed New Day, which long struggled inside the ratings because it was created by means of former CNN boss Jeff Zucker in 2013, by no means reaching the target audience of its competitors, Morning Joe on MSNBC and Fox & Friends on MSNBC.
This Morning’s debut marks a rough begin for this system as it was doubled through its MSNBC competitors and more than tripled by way of Fox & Buddies.
Fox & Buddies ended October by using prolonging its winning streak as probably the most-watched morning exhibit on cable news to consecutive months – in each the demo and whole viewers.
Fox & Associates averaged 1.4 million whole viewers in October and 211,000 demo viewers. Morning Joe, meanwhile, averaged 883,000 complete viewers and one hundred,000 inside the demo.
The community’s new boss Chris Licht — who has a monitor record of success with morning presentations — made reimagining the scores-beleaguered breakfast program his first priority when he took the reins earlier this year. Licht even moved network celebrity Lemon out of ideal time to create the brand new internet hosting staff.
While Licht has kept scores expectations low for the new application, CNN heavily promoted the exhibit ahead of its launch and touted its new early morning big name power. The brand new morning exhibit co-hosts Don Lemon, Poppy Harlow, and Kaitlan Collins joked on Tuesday morning about their new very early morning schedule and made clear that the show can be a mix of news, leisure, and culture as billed by way of the network.
Here’s a full breakdown of Tuesday’s cable information scores through show:
Complete Viewers (hundreds)
ET | FNC | CNN | MSNBC | NEWSMAX | NEWSNATION |
6a | FOX AND FRIENDS: 1115 |
CNN THIS MORNING: 297 |
MORNING JOE: 793 |
ROB CARSONS WHAT IN THE: 23 |
EARLY MORNING: 5 |
7a | FOX AND FRIENDS: 1520 |
CNN THIS MORNING: 356 |
— | WAKE UP AMERICA: 131 |
MORNING IN AMERICA: 30 |
8a | FOX AND FRIENDS: 1720 |
CNN THIS MORNING: 508 |
— | — | — |
9a | AMERICAS NEWSROOM: 1778 |
CNN NEWSROOM: 510 |
MORNING JOE: 882 |
NATIONAL REPORT: 211 |
— |
10a | AMERICAS NEWSROOM: 1749 |
CNN NEWSROOM: 614 |
JOSE DIAZ-BALART REPORTS: 659 |
— | NWSN LIVE W/ MARNI HUGHES: 18 |
11a | FAULKNER FOCUS, THE: 1828 |
AT THIS HOUR: 568 |
MSNBC REPORTS- LIVE: 606 |
— | — |
12p | OUTNUMBERED: 1876 |
INSIDE POLITICS: 570 |
ANDREA MITCHELL REPORTS: 607 |
JOHN BACHMAN NOW: 151 |
BLUE BLOODS: 77 |
1p | AMERICA REPORTS: 1648 |
CNN NEWSROOM: 598 |
CHRIS JANSING REPORTS: 610 |
— | BLUE BLOODS: 151 |
2p | AMERICA REPORTS: 1494 |
CNN NEWSROOM: 628 |
KATY TUR REPORTS: 695 |
AMERICAN AGENDA: 187 |
BLUE BLOODS: 182 |
3p | STORY, THE: 1438 |
CNN NEWSROOM: 601 |
HALLIE JACKSON REPORTS: 687 |
— | BLUE BLOODS: 248 |
4p | YOUR WORLD W/NEIL CAVUTO: 1548 |
LEAD WITH JAKE TAPPER: 588 |
DEADLINE:WHITE HOUSE: 1325 |
CHRIS SALCEDO SHOW, THE: 230 |
BLUE BLOODS: 302 |
5p | FIVE, THE: 3639 |
SITUATION ROOM: 586 |
— | SPICER & CO: 196 |
NEWSNATION: RUSH HOUR: 99 |
6p | SPECIAL RPT W/BRET BAIER: 2870 |
SITUATION ROOM: 627 |
BEAT W/ARI MELBER: 1372 |
RECORD WITH GRETA VAN SUS: 265 |
NEWSNATION: RUSH HOUR: sixty three |
7p | JESSE WATTERS PRIMETIME: 3418 |
ERIN BURNETT OUTFRONT: 613 |
REIDOUT: 1281 |
ROB SCHMITT TONIGHT: 278 |
ON BALANCE W/ VITTERT: sixty six |
8p | TUCKER CARLSON TONIGHT: 3571 |
ANDERSON COOPER 360: 637 |
ALL IN W/ CHRIS HAYES: 1299 |
ERIC BOLLING THE BALANCE: 185 |
CUOMO: sixty six |
9p | HANNITY: 3002 |
CNN TONIGHT: 504 |
ALEX WAGNER TONIGHT: 1259 |
PRIME NEWS: 148 |
DAN ABRAMS LIVE: 76 |
10p | INGRAHAM ANGLE, THE: 2471 |
CNN TONIGHT: 397 |
LAST WORD W/ L. ODONNELL: 1313 |
GREG KELLY REPORTS: 230 |
BANFIELD: forty five |
11p | GUTFELD!: 2398 |
CNN TONIGHT: 336 |
11TH HOUR W/ S. RUHLE: 887 |
ROB SCHMITT TONIGHT: 133 |
CUOMO: sixty five |
25-54 Demo (heaps)
ET | FNC | CNN | MSNBC | NEWSMAX | NEWSNATION |
6a | FOX AND FRIENDS: 203 |
CNN THIS MORNING: forty six |
MORNING JOE: 114 |
ROB CARSONS WHAT IN THE: 8 |
EARLY MORNING: 2 |
7a | FOX AND FRIENDS: 258 |
CNN THIS MORNING: 70 |
— | WAKE UP AMERICA: 24 |
MORNING IN AMERICA: four |
8a | FOX AND FRIENDS: 246 |
CNN THIS MORNING: ninety seven |
— | — | — |
9a | AMERICAS NEWSROOM: 229 |
CNN NEWSROOM: eighty three |
MORNING JOE: 116 |
NATIONAL REPORT: 46 |
— |
10a | AMERICAS NEWSROOM: 201 |
CNN NEWSROOM: 93 |
JOSE DIAZ-BALART REPORTS: 72 |
— | NWSN LIVE W/ MARNI HUGHES: 2 |
11a | FAULKNER FOCUS, THE: 222 |
AT THIS HOUR: 103 |
MSNBC REPORTS- LIVE: 84 |
— | — |
12p | OUTNUMBERED: 215 |
INSIDE POLITICS: 104 |
ANDREA MITCHELL REPORTS: 67 |
JOHN BACHMAN NOW: 41 |
BLUE BLOODS: eleven |
1p | AMERICA REPORTS: 204 |
CNN NEWSROOM: 111 |
CHRIS JANSING REPORTS: seventy three |
— | BLUE BLOODS: 27 |
2p | AMERICA REPORTS: 174 |
CNN NEWSROOM: 119 |
KATY TUR REPORTS: 79 |
AMERICAN AGENDA: 30 |
BLUE BLOODS: 22 |
3p | STORY, THE: 178 |
CNN NEWSROOM: 114 |
HALLIE JACKSON REPORTS: seventy one |
— | BLUE BLOODS: 34 |
4p | YOUR WORLD W/NEIL CAVUTO: 182 |
LEAD WITH JAKE TAPPER: one hundred ten |
DEADLINE:WHITE HOUSE: 127 |
CHRIS SALCEDO SHOW, THE: 34 |
BLUE BLOODS: forty two |
5p | FIVE, THE: 378 |
SITUATION ROOM: a hundred and one |
— | SPICER & CO: 34 |
NEWSNATION: RUSH HOUR: eleven |
6p | SPECIAL RPT W/BRET BAIER: 332 |
SITUATION ROOM: 131 |
BEAT W/ARI MELBER: 141 |
RECORD WITH GRETA VAN SUS: 33 |
NEWSNATION: RUSH HOUR: 9 |
7p | JESSE WATTERS PRIMETIME: 421 |
ERIN BURNETT OUTFRONT: one hundred twenty |
REIDOUT: 183 |
ROB SCHMITT TONIGHT: 30 |
ON BALANCE W/ VITTERT: eight |
8p | TUCKER CARLSON TONIGHT: 578 |
ANDERSON COOPER 360: a hundred and forty four |
ALL IN W/ CHRIS HAYES: 159 |
ERIC BOLLING THE BALANCE: 23 |
CUOMO: sixteen |
9p | HANNITY: 395 |
CNN TONIGHT: 114 |
ALEX WAGNER TONIGHT: 117 |
PRIME NEWS: eight |
DAN ABRAMS LIVE: 11 |
10p | INGRAHAM ANGLE, THE: 352 |
CNN TONIGHT: 87 |
LAST WORD W/ L. ODONNELL: 116 |
GREG KELLY REPORTS: 16 |
BANFIELD: three |
11p | GUTFELD!: 396 |
CNN TONIGHT: 60 |
11TH HOUR W/ S. RUHLE: 89 |
ROB SCHMITT TONIGHT: 9 |
CUOMO: 13 |
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