The Weather Channel is at the moment in a dispute with DirecTV over a distribution settlement, and the channel may just end up getting dropped from DirecTV, so the channel is launching an all-out PR blitz towards DirecTV to push for a settlement before they hit the closing date next week. One govt of the Weather Channel’s mother or father firm mentioned DirecTV can be “deeply irresponsible” in the event that they took the channel off their lineup as a result of all of the individuals who turn to them for updates all over extreme storms.

The Climate Channel has even arrange the web site KeepTheWeatherChannel.com, with a huge headline splash reading “Don’t Let DirecTV regulate the weather.” The site emphasizes how severe it would be if hundreds of thousands of individuals have been to unexpectedly lose The Weather Channel, by using emphasizing its price as a “essential life-saving community useful resource.”

Here’s how the principle web page of the site looks now:

The president of the channel even went so far as to assert this is a “public safety difficulty,” leading to this exchange on the TCA.

One critic mentioned TWC is a successful company owned by way of an enormous business enterprise, asking “Is it truthful to declare it a public utility?” in what’s really a trade dispute.

“Absolutely. And I’m not kidding,” Climate Channel president David Clark answered ominously. “Should you’ve ever been in a severe climate situation and also you wish to make a decision to give protection to your loved ones and you want to make it fast” you need “to understand your knowledge comes from a trusted source… now We have a mission to serve that we take critically.”

DirecTV answered these days with the aid of pronouncing so much of The Weather Channel’s content material will not be breaking news but “truth television shows” and so they carry some other climate channel anyway.

[h/t Daily Intelligencer]

[photograph by the use of The Climate Channel]

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Observe Josh Feldman on Twitter: @feldmaniac