Former President Donald Trump advised the writer of a brand new biography about him that scores “are his whole life” – more so than in fact governing.

Selection Co-Editor Ramin Setoodeh regarded on Tuesday’s All In on MSNBC, where he shared what he learned from the expansive access Trump gave him after leaving the presidency in 2021.

Setoodeh instructed host Chris Hayes that people would be surprised at “how little [Trump] in fact cares about governing” and that “he’s most effective involved in express industry.”

Hayes then read from the e-book, Apprentice in Wonderland:

Trump is taking a look at a web page from the Nielsen ratings published in a 2004 issue of Selection… from the week after the airing of The Apprentice’s first-season finale. It’s framed and bolted to the wall… something that appears to carry as so much worth to him as the U.S. Structure, if not more… This sheet of paper comes from an The united states where The Apprentice was, if only for a single week, the No. 1 convey… “This is my whole lifestyles,” Trump says.

Setoodeh responded with some additional context:

And he said it with a straight face, and he meant it. And this can be a former president of america having a look again on Nielsen scores from twenty years in the past that he has framed no longer most effective in his workplace in Trump Tower, but when I visited him in Mar-a-Lago, there’s additionally a replica of the Nielsen scores framed there. Rankings are what drives him. Target market is what’s important to him.

Hayes asked Setoodeh why The Apprentice succeeded in building a mythology round Trump.

“It worked because he used to be funny on TV and he would say crazy issues and be rewarded as a result of on reality TV, the more outrageous you’re, the simpler you do,” the author spoke back.

This week, Mediaite’s Diana Falzone interviewed Setoodeh, who stated Trump “could be a so much happier individual” if he had by no means gotten into politics.

Watch above by the use of MSNBC.

The publish ‘He Said It With a Straight Face’: Trump Biographer Says Ex-President Told Him Ratings Are ‘My Entire Existence’ first seemed on Mediaite.