Taylor Swift and Blake Lively at the Week 4 game between the Kansas City Chiefs and New York Giants

Kevin Sabitus/AP

Ahead of the Kansas City Chiefs’ Week four recreation towards the New York Jets, the NFL pushed networks to advertise Taylor Swift’s upcoming film without charge, the New York Submit pronounced Thursday.

When you consider that Chiefs tight end Travis Kelce proven rumors that he was seeing the pop celebrity — adopted with the aid of her surroundings off a media frenzy by attending his video games — the NFL has ramped up its protection of the romance. It’s gotten to the purpose the place football fanatics and Kelce are in agreement that the league is “overdoing it.”

In accordance the Publish’s Andrew Marchand, the NFL was actually seeking to do much more. The league reached out to NBC, CBS, ESPN, and Fox to advertise Swift’s movie, with ESPN and NBC obliging. NBC promoted Taylor Swift: the Eras Tour all through its Sunday Night Football pregame show, whereas ESPN aired promos all through both Sunday NFL Countdown and Monday NFL Countdown.

Neither Fox nor CBS promoted the film as requested by the league.

The requests were sent out on Friday. Though Amazon Prime Video — which streams Thursday Evening Soccer — used to be not integrated in that memo, Marchand noted that Swift and Amazon have a working relationship through Amazon Tune. The Chiefs are scheduled to play the Denver Broncos on Thursday, Oct. 12.

In addition to the free promo for the film, Sunday Night time Soccer also featured a paid 30-2d Swift business. Thirty-second commercials in most cases price round a million greenbacks, the report stated.

The post NFL Entreated TV Networks to Run Advertisements for Taylor Swift’s Upcoming Movie for Free: Record first appeared on Mediaite.