Omnicom Chief Executive John Wren and Publicis Group Chairman and CEO Maurice Levy shake hands after announcing an agreement on their merger on the floor of the New York Stock ExchangeWith the aid of Foo Yun Chee BRUSSELS (Reuters) – Omnicom and Publicis will win unconditional European Union regulatory approval for his or her $35.1 billion merger to create the world’s biggest advertising company, two folks conversant in the subject mentioned on Tuesday. U.S. firm Omnicom at the moment ranks second, at the back of WPP , while Publicis is in zero.33 situation. The deal will allow the blended firm to better compete with on-line rivals in advert placement corresponding to Google and Fb . “The European Price will clear the merger unconditionally,” one of the most folks stated.