Teen idols, apps: New York store windows want to ‘retailtain’ you

By using Marina Lopes NEW YORK (Reuters) – Frosted fairies swoop between snow-covered bushes as they information a younger boy from his bed to a whimsical woodland with reindeer, angels and holiday magic. It's the Macy's flagship retailer in New York Metropolis, the place six show home windows were transformed into an animated story. Paul Olszewski works yr-spherical with a group of 100 full- and phase-time animators, hair stylists, make-up artists, composers, musicians and copywriters to create the mechanical scenes. The window displays are the secret weapon of brick-and-mortar shops, luring shoppers away from their computers at a time when ecommerce is more well-liked than ever.