A visitor is seen at the You Tube stand during the annual MIPCOM television programme market in CannesHowever there may be far more to a “evening in” for the common Saudi – they’re additionally the arena’s most avid watchers of YouTube. The programs of Jeddah-based UTURN, from drama to reality presentations, are conventional. As of mid-September, UTURN had 286 million views on YouTube and 8 million followers on social media corresponding to Fb and Twitter, most of them Saudis, said Abdullah Mando, 27, who arrange the company in 2010 with two university friends. The key of UTURN’s success is discreet, however in a Saudi context, moderately modern: provide the target market what it needs.